Monday, January 21, 2013

Katie Holmes is the NEW Co-owner of Alterna Hair Care!

This just in (ok, it was 'just in' last week but I am slacking!)  Katie Holmes, although perhaps not always known for her hair, is the new spokes woman for Alterna Hair Care!  Which makes sense, since she is also the new co-owner of the line!

Here is an excerpt from her interview last week, as well as one from the President of the line, courtesy of

President of Alterna Professional Haircare, Joan Malloy, told WWD that, “Katie is a fashionista, a mother and an entrepreneur. In short, she is our consumer.” For Holmes on the other hand  the partnership was just as beneficial. “I love that Alerna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” said Holmes. “It’s good for my hair and good for the earth, so I feel good using it.”
Alterna’s two key product lines of the moment, Caviar and Bamboo, were named by Holmes as some of her favorites for keeping her hair in top condition as a brunette. “I like to keep it simple. When it comes to hair, great style should be sustainable. Using the right products means you don’t have [to] work as hard to look and feel your best.”

How fun!  The only specific product line of theirs I've really seen is the Bamboo line (named for its ability to strengthen hair to that of Bamboo by using naturally derived ingredients!)

More to report on this in the future!

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